What we do:

Web Development & Lead Funnel Creation

An agency that actually does web development with an in-house team?
Ask us why this is a big deal.

01 Generate Higher Conversion Rates

Why advertise in one place, when your potential customers are everywhere?

Our integrated marketing campaigns provide the best value and return on your marketing investment (ROI). Combining the right marketing channels for your business lets you reach your customers in multiple places. But integrating the campaigns together requires more thought and a unified message.

Create Engaging Customer Journeys

Do your online properties make memories? Impact your customers across their buying journey with cohesive, engaging experiences.

We start here. Google Ads represent the most direct path to generating new business leads.

Every day, we all search the internet (usually Google) for services & products. Someone somewhere is looking for what problem you solve in their life.

Build Brand Awareness & Loyalty Sooner

Consistency matters. We ensure your online presence builds your brand as customers interact with your digital lead gen funnel properties & assets.

Direct mail is back! The targeting capability we have available is unparalleled across Canada. Sure, we can send to your existing customers but there is so much more you can do.

Scale Online Visibility & Competitiveness

We develop websites and funnels designed to be scalable. That adds long-term value and increases your competitiveness .

Race. That's exactly the way to look at SEO as a local business. It's a race that all your competitors are in, whether they know it or not. Those willing to invest the resources into their vehicle & race crew are going to have a far better chance at winning the prized top positions on Google for their most relevant searches.

Automate Sales & Operational Processes

Solve business challenges with creative development solutions that automate processes and increase efficiency.

Social media for business. Whew, where to start. It's hard. There's no way to sugar coat it. Trying to be social and engage a community about your products and.

Leverage Data for Business Intellegence

We make sure business data is available, cohesive, and usable in your business. Better data makes business decisions easier.

An average website converts at 1-4%. That means it takes at least 25 visitors to get a call! That could get expensive if a click costs you $5 or more.

75% of people judge your company's credibility through the design of your website.*

Study conducted by Standford University's Persuasive Technology Lab.

Our Web Development Services

Full Custom Development Website Design / Redesign Performance Optimization eCommerce Websites Landing Pages Mobile Apps

Our Lead Funnel Services

Funnel Strategy & Planning Drip Email Campaigns Automated Direct Mail API & Systems Integrations

If your website is not converting above industry average, we think something is wrong.

You do not think your business is average. But if you are not converting at levels above average, why is that?

It's not your products or services. We've established that your better than the average. It's most likely the conversion rate on your website.

While there is no single reason that your conversion rate is low, it's very likely that your presentation does not meet people's expectations and you are losing business because of it.

That loss of business equates to real revenue that you should be earning. Revenue that would help you grow even quicker.

If this resonates with you, lets chat.

Finally, a web development team that is integrated into your marketing strategy.

Integrated Web Development

Lead Funnel Development

SkunkWorks Development Projects

Integrated because it is starting from a marketing and business objective point of view, vs just jumping into it.

Research and planning are a huge part of this. Really understanding the clients business matters to results.

Simple to complex but always with a Marketing 1st approach.

Solution integration. No limits. Pushing the boundries of whats possible right now.

Balance in cost vs. dev.

Design matters.

Beyond website development. This includes being able to use APIs and other tools to create complete lead funnels utilizing client systems, campaigns, and other 3rd party things that can be complex to tie together.

API experts.

Customer journey focused.
Web integration means lead forms and traps, creation of focused landing pages for funnels, and an aproach that makes things scalable for long term growth and build out.

We want to always be increasing the width (content knowledge/sharing) and depth of the funnel (capturing early in sales cycle/customer journey).

This is our special team for when you want to explore whats possible.

Improve business efficiencies with custom apps and solutions to business challenges.

Integration of APIs from suppliers and other partners.

Strategy consulting.

Use of modern/cutting edge coding languages.

Expensive upfront but potential to have massive payback.

Web Development Projects

Explore some of our latest website projects.

We Make Rental Properties Made Easy. Our mission is to provide management services for owners that make sense financially, and to provide a place for tenants to feel safe and comfortable in.

Alberta’s Non-Profit Thrift Stores & Donation Centres. Your donations empower Albertans with disabilities through the power of work and the dignity of a job.

Helping to solve diverse business needs through analysis, strategy, thoughtful design and development.

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FAQ's

What role do research and planning play in your web development process?

Research and planning are critical components of our process. By thoroughly understanding your business, industry, and customers, we’re able to create solutions that not only meet current needs but also anticipate future trends. This forward-thinking approach ensures that your web development and lead funnel strategies remain effective and relevant over time.

How can Boost2Business Marketing help if my online engagement is low?

Low online engagement can be challenging, but our expertise in creating engaging customer journeys and automating social media processes allows us to tackle this issue head-on. We focus on building brand awareness and loyalty through consistent, high-quality digital experiences that resonate with your audience and drive higher engagement.

What makes your lead funnel services different?

Our lead funnel services are built from a marketing-first perspective, integrating funnel strategy & planning, drip email campaigns, automated direct mail, and API & systems integrations. This comprehensive approach ensures that every aspect of your lead funnel is optimized for engagement, conversion, and customer retention, leveraging data to make informed business decisions.

How does Boost2Business Marketing ensure my online presence is competitive?

We develop scalable websites and funnels that are designed to grow with your business. By focusing on SEO and leveraging data for business intelligence, we ensure that your online presence not only reaches but also exceeds the competitiveness of your industry. This helps you to win the “race” for top positions on Google and other search engines.

What web development services does Boost2Business Marketing offer?

Boost2Business Marketing offers a range of web development services, including full custom development, website design/redesign, performance optimization, eCommerce websites, landing pages, and mobile apps. Each project is tailored to meet your business’s unique needs, ensuring optimal performance and scalability.

Can you help my website convert at a higher rate?

Yes, we specialize in increasing conversion rates through strategic web development and lead funnel optimization. If your website’s conversion rate is below the industry average, we identify and rectify the underlying issues. Our focus is on improving presentation, user experience, and messaging to meet and exceed your target audience’s expectations, ultimately increasing your revenue and business growth.

Why is having an in-house web development team important?

Having an in-house web development team is important because it ensures seamless integration between your marketing strategies and web development efforts. This cohesion allows for real-time adjustments, direct communication, and a deeper understanding of your business needs. Consequently, this leads to more impactful and cohesive customer journeys and engaging experiences across all digital platforms.

Boost2Business can work as your in-house website development agency. Call us to learn more.

How does Boost2Business Marketing approach web development and lead funnel creation?

Boost2Business Marketing takes a unique and integrated approach to web development and leads funnel creation. We begin by gaining a deep understanding of your marketing and business objectives. Then, we focus on creating high-converting websites and lead funnels by combining strategic planning, custom development, and performance optimization. Our in-house team ensures that your online properties not only look great but also perform effectively, automating sales and operational processes to increase efficiency and scale your online visibility.

Why do I need to keep my site up-to-date?

Keeping your site up-to-date prevents problems.

By keeping the CMS, plugins, theme and other important backend pieces up-to-date you prevent security holes from being exploited and your site being hacked. You ensure the best usability for visitors. And you keep problems from arising due to bad code.

By keeping your content, images and business information up-to-date on your site you show your customers (and Google) that you are active and that you engage with your online community. Plus, you get to update specials, promotions, major changes, etc. and all that builds trust with your potential buyers.

What if I don’t use my change/update hours?

We let you bank the hours allocated to make content and other changes on your site. You can bank up-to 3 months worth of hours if you plan to make more changes less often.

Where do you store my website backups?

We store your website backups on secure Amazon S3 servers. This ensures that your data is always redundantly available incase of needing to restore your site.

What types of websites do you manage?

We manage all content management systems including WordPress, Joomla, Drupal, Shout CMS, and more. We also manage eCommerce platforms including Shopify, Woocommerce & Magento.

Some website CMS systems do not have the ability to utilize all of our maintenance tools and security capabilities. We can discuss your particular needs during your onboarding process.

How do I get started with a maintenance plan?

The best way is to call us directly at 1-866-266-1669 and discuss your needs. If you are in the Edmonton area, we are happy to meet in person or via web conferencing. Once we have the right plan for your website, we go through our onboarding process where we will require access to your website and server.

Don’t worry though, we make it an easy process for you.

I don’t have access to my website. Can you help?

Maybe…

If you are unsure of the information but know the old developer/web person you had work on it, we can happily reach out to them and get the info on your behalf. We understand that sometimes it can be difficult to deal with old web teams, which is why we offer to do it for our clients. You get to relax while we make sure the info for your website is all handed over properly.

Can we make changes to our site internally still?

Yes. It is your site and we just want to make sure it is always accessible to your potential customers. Many clients still have their marketing team or admin team add and manage content, lead forms, image galleries and more.

If your team accidentally changes something they shouldn’t, you know you have a backup available to resolve the problem – and a team that can do it quickly. That’s a huge stress relief off your entire marketing team.

My site is really slow, can you help?

Absolutely! There is always a solution to getting your site running quicker. Our maintenance packages include a Content Delivery Network (CDN) as a starting point for site performance improvements. If that does not help enough, we may recommend a new server or additional site optimizations.

Speed is pretty important for the best visitor experience so we have great experience in making sites run faster.

For the ultimate speed improvement, we recommend contacting us about a redeveloped site built on some amazing modern web tools. Our site uses these tools and is able to achieve top speed scores and real-world results.

How much are your services?

Free – they just require an investment of money and time before you’ll see the payoff.

For a starting point, our base hourly rate is $125/hour which goes down with project size and other factors. Many of our services have lower service rates vs. Edmonton’s average.

The reason we say FREE is that if we do our job correctly, then everything you invest in your marketing campaigns and strategy will be paid back in multiples. Lead generation is unique in that the data from the campaigns are able to tell you exactly how much you are making from your marketing efforts (with enough setup).