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A well-defined content strategy is crucial for driving higher marketing campaign ROI. By creating compelling content across various formats – videos, photos, articles, web, and print – we not only enhance your brand’s visibility but also ensure that every piece of content serves a strategic purpose. This integrated approach to content creation supports your overarching marketing goals, contributing to sustained year-over-year growth.
Our core services encompass industry research and analysis, brand updates and redesigns, and comprehensive content strategy and creation. By applying a science-based approach to our branding and design services, we ensure that every aspect of your brand – from visuals to voice – is crafted to support your marketing ROI and drive long-term growth.
Investing in quality design transcends external marketing efforts and significantly impacts your internal company culture. A strong brand and engaging work environment attract top talent by showcasing your commitment to excellence and employee satisfaction. This not only improves the quality of your workforce but also enhances overall productivity and job satisfaction, creating a positive feedback loop that benefits both your brand and your bottom line.
We focus on creating a unique brand perception that appeals directly to your target audience, effectively differentiating your business from its competitors. By understanding the competitive landscape through SEO and other marketing strategies, we position your brand as the preferred choice, ensuring you stand out in a crowded market.
Our approach to content engagement is rooted in understanding the path to generating new business leads through strategic channels like Google Search Ads. By creating content that’s not only engaging but also strategically aligned with lead-generation tactics, we enhance your brand’s visibility and engagement, ensuring that your content performs optimally across all platforms.
Absolutely. Quality branding and thoughtful design are key to establishing credibility, trust, and loyalty with your customers. A well-crafted brand resonates with your audience, communicates your company’s values, and distinguishes you from your competition. Studies, including a renowned one by Forrester, have shown that companies with strong branding outperform their less distinct competitors by up to 20%.
At Boost2Business Marketing, we believe that effective branding and design are more than just aesthetics – they are fundamental tools for achieving business objectives. Before diving into the design process, we align your brand identity and content strategy with your business goals, ensuring that every element contributes to your overall success. This strategic alignment ensures that your branding not only looks good but also works hard to support your business growth.
Our expertise spans across digital and traditional marketing realms, including SEO, Google Ads, social media marketing, direct mail marketing, print advertising, and referral programs. This omnichannel capability allows us to tailor a marketing strategy that best fits your business needs, ensuring broad reach and impactful results.
We offer comprehensive services, including Marketing Campaign Performance Audits, Campaign Planning, Setup & Launch, and Ongoing Campaign Maintenance. Our integrated marketing approach ensures the best ROI by carefully selecting the right marketing channels and crafting unified messaging across all platforms.
By outsourcing to Boost2Business Marketing, you eliminate the risks associated with internal team fluctuations and knowledge loss. Our expertise provides you with continuous high-level strategic input, ensuring your marketing efforts remain dynamic and effective, with a 43% higher conversion rate compared to in-house managed campaigns.
By integrating the science of human behavior with creative marketing, we design campaigns that resonate deeply with your target audience. This approach ensures our campaigns are persuasive, encouraging consumers to make decisions that align with your business goals, thereby driving higher engagement and conversions.
Absolutely. We understand the importance of nurturing customer relationships and encourage repeat business. Our strategies are designed to enhance customer loyalty, maximize profitability, and reduce marketing expenses.
We focus on efficient resource allocation and targeting to reduce lead generation costs without sacrificing quality. By using in-depth market insights and monitoring competitive strategies, we position your campaigns to outperform the competition, leading to higher conversion rates and growth.
Our marketing strategies are designed to capture the attention of consumers and compel them to act. We use data-driven approaches to identify market opportunities and understand consumer behavior. By doing so, we craft campaigns that drive sales and improve brand awareness, leading to higher conversion rates.
Research and planning are critical components of our process. By thoroughly understanding your business, industry, and customers, we’re able to create solutions that not only meet current needs but also anticipate future trends. This forward-thinking approach ensures that your web development and lead funnel strategies remain effective and relevant over time.
Low online engagement can be challenging, but our expertise in creating engaging customer journeys and automating social media processes allows us to tackle this issue head-on. We focus on building brand awareness and loyalty through consistent, high-quality digital experiences that resonate with your audience and drive higher engagement.
Our lead funnel services are built from a marketing-first perspective, integrating funnel strategy & planning, drip email campaigns, automated direct mail, and API & systems integrations. This comprehensive approach ensures that every aspect of your lead funnel is optimized for engagement, conversion, and customer retention, leveraging data to make informed business decisions.
We develop scalable websites and funnels that are designed to grow with your business. By focusing on SEO and leveraging data for business intelligence, we ensure that your online presence not only reaches but also exceeds the competitiveness of your industry. This helps you to win the “race” for top positions on Google and other search engines.
Boost2Business Marketing offers a range of web development services, including full custom development, website design/redesign, performance optimization, eCommerce websites, landing pages, and mobile apps. Each project is tailored to meet your business’s unique needs, ensuring optimal performance and scalability.
Yes, we specialize in increasing conversion rates through strategic web development and lead funnel optimization. If your website’s conversion rate is below the industry average, we identify and rectify the underlying issues. Our focus is on improving presentation, user experience, and messaging to meet and exceed your target audience’s expectations, ultimately increasing your revenue and business growth.
Having an in-house web development team is important because it ensures seamless integration between your marketing strategies and web development efforts. This cohesion allows for real-time adjustments, direct communication, and a deeper understanding of your business needs. Consequently, this leads to more impactful and cohesive customer journeys and engaging experiences across all digital platforms.
Boost2Business can work as your in-house website development agency. Call us to learn more.
Boost2Business Marketing takes a unique and integrated approach to web development and leads funnel creation. We begin by gaining a deep understanding of your marketing and business objectives. Then, we focus on creating high-converting websites and lead funnels by combining strategic planning, custom development, and performance optimization. Our in-house team ensures that your online properties not only look great but also perform effectively, automating sales and operational processes to increase efficiency and scale your online visibility.
Our evaluation process involves a detailed analysis of marketing KPIs and campaign results. By assessing key performance indicators and employing rigorous measurement methodologies, we ensure that your marketing efforts are tracked accurately, enabling continuous optimization and maximization of your marketing investment.
Our SEO strategies are crafted with a long-term vision aimed at securing your business’s prominence in search results over time. By investing in robust SEO practices, we position your business to compete effectively in the “race” for top Google rankings, ultimately driving more organic traffic and leads to your site.
Yes, we pride ourselves on staying ahead of market trends and consumer behaviours. Our team develops and manages dynamic marketing strategies, including highly targeted social media campaigns, that ensure your marketing efforts remain relevant and impactful, engaging your target audience effectively in today’s digital landscape.
We understand the challenges of social media engagement and craft targeted advertising campaigns designed to capture your ideal audience’s attention. Our strategies focus on providing valuable content that distinguishes your business, ensuring you effectively engage and grow your online community.
Conversion-focused landing pages are designed to transform your marketing visitors into leads at a higher rate than average websites. With persuasive sales copy and strategic design, these pages significantly enhance the effectiveness of your marketing campaigns, leading to improved conversion rates and higher ROI.
Google Search Ads serve as a direct route to engage potential customers who are actively looking for the solutions you offer. We focus on these ads due to their effectiveness in placing your product or service directly in front of potential leads at the moment they are most likely to convert, thus significantly boosting your lead generation efforts.
Our approach to integrated marketing campaigns is designed to provide a unified and compelling message across all channels. By strategically combining various marketing avenues such as social media, direct mail, and digital advertising, we ensure that your message resonates with your target audience wherever they are, thus improving brand recognition and customer engagement.
Keeping your site up-to-date prevents problems.
By keeping the CMS, plugins, theme and other important backend pieces up-to-date you prevent security holes from being exploited and your site being hacked. You ensure the best usability for visitors. And you keep problems from arising due to bad code.
By keeping your content, images and business information up-to-date on your site you show your customers (and Google) that you are active and that you engage with your online community. Plus, you get to update specials, promotions, major changes, etc. and all that builds trust with your potential buyers.
We store your website backups on secure Amazon S3 servers. This ensures that your data is always redundantly available incase of needing to restore your site.
We manage all content management systems including WordPress, Joomla, Drupal, Shout CMS, and more. We also manage eCommerce platforms including Shopify, Woocommerce & Magento.
Some website CMS systems do not have the ability to utilize all of our maintenance tools and security capabilities. We can discuss your particular needs during your onboarding process.
The best way is to call us directly at 1-866-266-1669 and discuss your needs. If you are in the Edmonton area, we are happy to meet in person or via web conferencing. Once we have the right plan for your website, we go through our onboarding process where we will require access to your website and server.
Don’t worry though, we make it an easy process for you.
Maybe…
If you are unsure of the information but know the old developer/web person you had work on it, we can happily reach out to them and get the info on your behalf. We understand that sometimes it can be difficult to deal with old web teams, which is why we offer to do it for our clients. You get to relax while we make sure the info for your website is all handed over properly.
Yes. It is your site and we just want to make sure it is always accessible to your potential customers. Many clients still have their marketing team or admin team add and manage content, lead forms, image galleries and more.
If your team accidentally changes something they shouldn’t, you know you have a backup available to resolve the problem – and a team that can do it quickly. That’s a huge stress relief off your entire marketing team.
Absolutely! There is always a solution to getting your site running quicker. Our maintenance packages include a Content Delivery Network (CDN) as a starting point for site performance improvements. If that does not help enough, we may recommend a new server or additional site optimizations.
Speed is pretty important for the best visitor experience so we have great experience in making sites run faster.
For the ultimate speed improvement, we recommend contacting us about a redeveloped site built on some amazing modern web tools. Our site uses these tools and is able to achieve top speed scores and real-world results.
Yes! Contact us for special rates for local non-profits and charities. While we can not get you discounts on 3rd party services, we do like to give back to Alberta by supporting non-profits with a lower labour rate and no mark-up on licences or other tools required.
We work with all major online marketing platforms and are always willing to explore new marketing channel opportunities. Our major marketing campaign/channels include:
And we do a ton more! Our real strength is in combining the right marketing channels into a powerful integrated marketing campaign strategy.
Free – they just require an investment of money and time before you’ll see the payoff.
For a starting point, our base hourly rate is $125/hour which goes down with project size and other factors. Many of our services have lower service rates vs. Edmonton’s average.
The reason we say FREE is that if we do our job correctly, then everything you invest in your marketing campaigns and strategy will be paid back in multiples. Lead generation is unique in that the data from the campaigns are able to tell you exactly how much you are making from your marketing efforts (with enough setup).